Top 5 Virtual Fitness Programs in Ireland Q3 2023

In Q3 2023, the top 5 virtual fitness programs in Ireland demonstrated varied performance metrics in terms of weekly downloads, revenue, and active users. Let's delve into the specifics of each app, based on data from Sensor Tower.

Strava: Run, Bike, Hike showed a notable fluctuation in weekly revenue, peaking at approximately $24.5K in late July. Weekly downloads saw a slight decrease from 2.1K at the beginning of the quarter to around 1.9K towards the end of September. Active users displayed a relatively steady trend, averaging around 48K throughout the quarter.

Fitbit: Health & Fitness experienced a decline in weekly revenue from $34.5K in late June to about $14.9K by early September, before a slight increase towards the end of the quarter. Weekly downloads remained relatively stable, averaging around 1.7K. Active users fluctuated, starting at approximately 107K in late June and ending the quarter with around 93K.

AllTrails: Hike, Bike & Run maintained a consistent weekly revenue stream, with minor peaks and troughs, reaching about $6.2K in late July. Downloads gradually decreased from 1.8K in late June to 874 by the end of September. Active users saw a decline from 5.6K in late June to approximately 4K in late September.

Runna: Running Training Plans experienced an upward trend in weekly revenue, starting at $3.5K in late June and peaking at around $5.3K in early September. Weekly downloads showed some variability, peaking at 1.2K in late August. Active users increased from 1K in late June to nearly 2K by the end of September.

The Body Coach Workout Planner had a steady increase in weekly revenue, reaching a high of $5.8K in late August. Downloads spiked to 1.1K in late August but then tapered off to 455 by the end of September. Active users increased from 3.7K in late June to about 4K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.